Loomaru blog
Revenue recovery, written down.
Loomaru's blog — revenue recovery insights, attribution mechanics, and the math behind the 15% to 25% of ad-driven revenue we recover for e-commerce stores.
- agentic-coding
How ADHD Helps in Agentic Coding
I have ADHD. For 20 years it killed my side projects. Now adhd coding with parallel agents flips that — short bursts, externalized memory, ship more than the senior devs I know.
- ai-context-engineering
Snowball of Optimization: A 3-Week Codebase Refactor for AI
I realyzed after two weeks I had shipped no features — only refactored. Here is why ai context engineering on a messy codebase weaponizes your agent against you.
- ecommerce
We Don't Think About Security — Says Nobody
Nobody admits they don't think about security. Almost everyone, in practice, doesn't. Here is the ten-item ecommerce security checklist for a $300k per month Shopify store.
- sales-and-gtm
Founder-Led Sales: How I Find Clients for a SaaS
Pre-PMF, no sales team, six channels actually working. Here is the founder led sales playbook with real range math and a weekly yes/no gate per channel.
- agentic-coding
Why 100% Agentic Solutions Suck (and Will Keep Sucking)
We all hear how developers will be obsolete. I tried 100% agentic and lost three days rolling back. Here is the human in the loop ai autonomy gradient that actually ships.
- agentic-coding
Reading What the Agent Will Do — It Doesn't Always Understand
Yes, I was that guy thinking do as you think best would work. It doesn't. Here are the five plan mode claude habits that actually save me debugging time.
- vendor-evaluation
Bad, Good, Ideal — How to Choose a SaaS Provider
Vendors lie about ROAS, SOC 2, and GDPR. Here is the bad, good, and ideal vendor due diligence checklist — what to ask, what to verify, and the six lies to listen for.
- shopify
Shopify Conversion Rate: Recover Lost Revenue in 2026
Your ads are working. Your data isn't. The shopify conversion rate gap costs 5–15% of revenue every month — here is the lever table and what your vendor didn't tell you.
- compliance
SOC 2 and Where It Doesn't Make Sense
An enterprise prospect asked for our SOC 2. I panicked. Then I priced it. Here is the real soc 2 cost for a pre-PMF startup — and when the answer is wait.
- security
Why Bragging About Clients Can Be Bad Practice (Supply-Chain Edition)
Unfortunatelly I chose security and transaprency over the logo wall. A public vendor-customer list is a supply chain attack target map — here is what Codecov, SolarWinds, and Kaseya teach.
- revenue-recovery
The 12% revenue your ad platforms can't see — and how to recover it
On a typical paid-traffic store, a meaningful share of every campaign you ran this month never made it back into the platform you ran it on. Here is what that costs you, and what it takes to put it back.